Framework for Marketing Management 6th Edition
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Framework for Marketing Management 6th Edition
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
Framework for Marketing Management 6th Edition

Framework for Marketing Management 6th Edition

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Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
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What Stands Out

Comprehensive Insights
Offers extensive coverage of marketing strategies, theories, and practices, making it suitable for both students and professionals looking to deepen their understanding of marketing management.
Real-World Applications
Includes practical examples and case studies that illustrate how marketing concepts are applied in real business scenarios, enhancing learning and retention for users.
Updated Content
Reflects the latest trends and technologies in marketing, ensuring readers are equipped with current knowledge and skills to excel in today's dynamic marketing landscape.

Detalii produs

Shop the latest edition of Marketing Management Framework on Ubuy Moldova. Discover expert marketing strategies and techniques for effective business growth.
Publisher Pearson
Publication date January 16, 2015
Edition 6th
Language English
Print length 360 pages
ISBN-10 9780133871319
ISBN-13 978-0133871319
Item Weight 1 pounds (450 grams)
Dimensions 7.4 x 0.3 x 9 inches (18.8 x 0.8 x 22.9 cm)

Who Should Buy?

Suitable For
  • Marketing Students

    Provides essential marketing concepts, principles, and frameworks necessary for academic success in marketing courses.

  • Marketing Professionals

    Offers strategic insights and practical tools to enhance skills for effective marketing management in various industries.

  • Business Educators

    Serves as a comprehensive teaching resource with structured frameworks suitable for developing marketing curricula.

Not Suitable For
  • Beginner Marketers

    May be too advanced for those just starting, lacking foundational marketing knowledge for comprehension.

  • Casual Readers

    Not suitable for individuals seeking light reading or general marketing information without academic intent.

  • Non-Marketing Disciplines

    Limited value for professionals outside the marketing field, as the content focuses primarily on marketing management.

DESCRIEREA PRODUSULUI

Framework for Marketing Management 6th Edition

Aveți Întrebări? Discutați cu noi

Întrebări și răspunsuri ale clienților

  • întrebare: What is the difference between this book and Kotler and Keller's fifteenth edition of Marketing Management?

    Răspuns: This book is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management.
  • întrebare: Who can benefit from reading this book?

    Răspuns: Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
  • întrebare: What is the focus of this book?

    Răspuns: The focus of this book is on the realities of 21st century marketing and approaches marketing from a current standpoint.
  • întrebare: How long will shipping to Miami, FL take?

    Răspuns: 7 days

Marketing Editorial Review

The Framework for Marketing Management 6th Edition is a textbook with clear and concise content that provides valuable information for marketing students. However, some reviewers have mentioned issues with the print quality and outdated examples. Overall, it is a useful resource for learning marketing concepts.

Recenziile și evaluările clienților

5.0
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Pro

  • Clear and concise content
  • Provides valuable information for marketing students
  • Great addition to marketing class

Contra

  • Spotty print quality

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Caracteristici și avantaje

  • Efficient coverage of current marketing management practices
  • Short yet thorough text perfect for supplementing simulations, projects, and cases
  • Approaches marketing from a current standpoint
  • Focuses on the realities of 21st century marketing
  • Modernizes marketing strategies to comply with 21st century standards